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Dr. Paulina Kaiser Medical Practice Website
Professional bilingual medical web presence
A fully bilingual (English and German) professional website for a physician, built from the ground up with a focus on medical SEO, patient referrals, and content management. The site serves as the digital front door for Dr. Kaiser's practice, handling everything from initial patient discovery through Google to referral form submissions.
Tech Stack
Next.jsReactTailwind CSSResendVercel
Key Features
- ▸Complete bilingual content (English and German) with language switcher
- ▸Medical JSON-LD structured data schemas for rich search results
- ▸Patient referral form with email routing via Resend
- ▸Blog system with SVG gradient cover images in both languages
- ▸Full technical SEO: sitemap, robots.txt, OG images, 301 redirects, canonical URLs
- ▸Google Search Console and Business Profile ready
Challenges
The main challenge was building a site that served two completely different audiences (English speaking patients in Atlanta and German speaking referral sources) while maintaining consistent branding and avoiding duplicate content penalties from search engines. The bilingual architecture needed to be maintainable by a non technical user for future blog posts.